It's all doom and gloom in commercial newspapers these days: buyouts, layoffs, and fleeing advertisers. However, most student newspapers seem to be doing just fine. Student publications are not entirely immune to the changes in readership and advertising spending that have severely cut into the profits of much of the newspaper industry. However,…

To help librarians use their campus newspapers more effectively as a communications tool, this paper discusses the type of information about campus libraries that ten student newspapers published over the course of one year and discusses strategies that librarians can use to build more productive, collaborative relationships with the people who…

Provides simple guidelines for designing advertisements for school newspapers; includes illustrative advertisements from a Chicago high school newspaper. (GT)

Offers suggestions for selling advertising space in student newspapers. Includes criteria for successful salespeople, a list of common time-wasters, and some principles for advertising salespeople. (TJ)

Enumerates information that advertising sales people for school newspapers should have before they call on potential customers. Includes ideas on what to know about a number of items, including the publication, readers and nonreaders, advertising, sales opportunities, prospects, prospects' problems, shopping factors, and stores' images. (TJ)

States that many school newspapers are condensing all advertising into one or two pages. Indicates that advertisers find this to be acceptable, students continue to read the ads, and the content pages look better. (TJ)

Offers advice to the school newspaper sales person so an account will not only be sold but will be properly serviced. (HOD)

Describes a five-step process for using research techniques of the nation's best newspapers to transform high school students into a professional sales staff. (RS)

A comparative analysis examines the frequency of alcohol advertising in a college newspaper and any changes in the message content of alcohol advertising from 1984 to 1992. Results indicate there has been a sizable decrease in the quantity of alcohol advertising in addition to a qualitative change in the appeals of alcohol advertising. (JPS)

Provides useful tips designed to increase advertising revenues for student newspapers. (RB)

Describes how to present a well-planned advertising campaign that can bring in thousands of dollars a year to a newspaper's operating budget. (RB)

Describes a survey of Oklahoma secondary school newspapers to determine uniformity in ad costs. (HTH)

Suggests several ideas for getting and producing advertisements in the school newspaper. (TO)

Suggests ways the business office of a student newspaper can ease the conflicts between news and advertising space, including: raising advertising rates, selling ads only in uniform sizes, charging extra for premium space, selling special features, and selling space around a monthly calendar of special events. (TJ)