As marketization and privatization strategies become commonplace in higher education, it is essential for institutions to understand how students make decisions about college choice. Students as consumers engage in complex college choice decision-making that is often impacted by institutional and personal characteristics, such as cost, location,…

A marketing concept was applied to college registration procedures in an experiment, focusing on degree of "escalation" of effort of students who had failed twice to register in desired courses, type of registration used (formal or informal) on each of three tries, and student characteristics (time until graduation, major, gender). (MSE)

A study investigated the quality of services in four student enrollment services administrative sub-units (recruiting, admissions, records and registration, financial aid) at a public comprehensive university, using student and staff evaluations and program evaluations. Specific changes needed to improve service delivery are identified and…