Institutions of higher education (IHEs) are competing to recruit students in a crowded market with the number of colleges on the increase and the number of high school seniors declining. IHEs are looking for effective ways to recruit students and increase retention and graduation rates. Relationship marketing (RM) is an approach from business that…

Texas' 2006 House Bill 1, which required all high schools in Texas to provide students with the opportunity to earn a minimum of 12 hours of college credit prior to their graduation beginning the fall of 2008, changed the high school experience. The goal of the bill was to smooth the transition from high school to higher education. By looking at…

This study sought to determine whether the use of standardized test scores contributes any useful information regarding First Time in College (FTIC) students' probable success at USF, using more detailed analysis of underrepresented minorities and women, who Micceri (2009) shows, experience substantial negative bias relative to males and whites on…

In studies of the SAT, correlations of SAT scores, high school grades, and socioeconomic factors (SES) are usually obtained using a university as the unit of analysis. This approach obscures an important structural aspect of the data: The high school grades received by a given institution come from a large number of high schools, all of which have…

The Peer-Assisted Learning (PAL) program at the University of Minnesota has drawn from the best practices of Supplemental Instruction, Peer-Led Team Learning, Structured Learning Assistance, the Emerging Scholars Program, and other successful postsecondary peer cooperative learning models to establish guiding principles for structuring learning…

This study compared the effectiveness of several existing and proposed methods for statistically adjusting college grade point averages (GPAs) for course and departmental differences in grading standards, using first-semester grades from an entire entering class at a large state university (4,351 students), in 1988. Most of the adjusted GPAs…

The aim of this study was to appraise whether different forms of the Scholastic Aptitude Test (SAT) used since the mid 1970s varied in their correlations with academic performance criteria in the same cohort of examinees. A 1975 form and a 1985 form were administered to equivalent samples of high school juniors, and self-reported grade-point…

After examining the decline in average scores on the Scholastic Aptitude Test (SAT) from 1963 to the present, it has been suggested that, although SAT scores continue to contribute to effective prediction of college grades, the test may have been overtaken by changes in high school programs that have made the test increasingly less related to the…