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Download full textRuffalo Noel Levitz, 2019
Digital engagement is the most important strategy for engaging Generation Z, but what are the right solutions and strategies to maximize engagement with this crucial target market? Which approaches align with the expectations of the students colleges are trying to reach? And more importantly, how can a college make its institution's unique brand…
Descriptors: High School Students, Student Recruitment, College Choice, Search Strategies
Kranich, Nancy C.; And Others – 1984
With grants from the Council on Library Resources (CLR) and the Association of Research Libraries (ARL), New York University (NYU) Libraries conducted a study to assess user reactions to their online catalog, Bobcat (Bobst Library Computerized Catalog). In order to evaluate the effectiveness of NYU's catalog, to describe users' attitudes toward…
Descriptors: Academic Libraries, Higher Education, Library Automation, Library Catalogs
