What would it take for libraries to provide their patrons with the same kind of success in finding information using their resources as they achieve with Google, and as quickly? This author asserts that the answer is not that complicated: be more like Google, and then move beyond Google. With the technology available right now, this is not an…

Describes the thinking and research involved in implementing an electronic reference service to Raritan Valley Community College's Library Web Page. Discusses implementation of a jargon-free "Ask a Librarian" service with well-defined procedures and a plan for advertising the service. Ideas incorporated in the procedures and plans are…