The teaching of English for Special Purposes (ESP) has become the mainstream of English teaching in Chinese universities. This article, from a perspective of Educational Ecology, explored ESP lecturers' professional development in Chinese universities. Semi-structured interviews were conducted on 13 ESP lecturers who were in the interim of…

Internationally operating professionals in China study business English to develop their language proficiency and transcultural communicative competence. While a variety of business English textbooks are on the market and are used in China, their conceptualizations of culture tend to be nation-based, static, and predictable -- views of culture…

Emotional experiences significantly affect students' health, learning outcomes, productivity, and social interactions. Therefore, investigating learners' emotional experiences in typical technology-related scenarios during the information age is crucial and meaningful. Utilizing assessment to bridge online and offline activities serves as a…

Based on the conceptual metaphor theory, this paper focuses on applying the metaphor-enriched medical English supplement to the College English class to facilitate the metaphoric competence of students and the learning of Medical English, aiming to facilitate college students to migrate smoothly from English for General Purposes to English for…

This study investigates the prevailing challenges in teaching English for Medical Purposes (EMP) within Chinese higher education institutions in Guangdong Province, intending to propose strategies for improving the quality and efficacy of EMP instruction. Based on comprehensive responses from EMP instructors and students, three primary issues…

English proficiency is essential for Traditional Chinese Medicine (TCM) majors to maintain strong connections with the international academic community and promote global academic interaction. However, the English instruction effect was not optimal due to large class sizes, limited class time and learning resources, less interaction, or outdated…

The overarching objective in undertaking this study is to examine the impact of the implementation of EGP and ESP program for ESP teachers in China, to explore into tertiary-level ESP teachers' transformative learning experiences as well as the personal, institutional and societal factors that either facilitate or constrain such transformation. I…

Over the past decade, there has been an increasing emphasis on English for Specific Purposes (ESP) within China's higher education language programs. However, the shift towards ESP presents a multifaceted challenge, particularly for business English teaching at higher education, where speaking proficiency is crucial yet often falls below…

This paper reviews the literature on English for Specific Purposes (ESP) research in 15 CSSCI foreign language journals in China's CNKI database over the last two decades. The data have been quantified and visualized with Citespace. This paper analyzes research advances and themes, and then puts forward suggestions based on the current situation…

Amidst the challenges posed by the Covid-19 pandemic, this study investigates the impact of Problem-based Language Learning (PBLL) using DingTalk on enhancing Business English Writing skills among Chinese undergraduates. Employing a mixed-method approach, the research involved two phases. In the quantitative phase, a twelve-week quasi-experimental…

As an interdisciplinary major, Business English has a distinct difference from General English. Therefore, Business English teachers and General English teachers are also very different. However, nowadays, most Business English teachers in most colleges are with the educational background of English Language and Literature. They are facing serious…

This paper is part of the researcher's Ph.D. thesis to deploy and develop the potential of genre-based pedagogy of systemic functional linguistics to support business-major English language learners' development of persuasive strategies in the written discourse of online advertisement. Given the "value" of netvertisement in motivating…

This study applies and tests the efficacy of the flipped learning approach designed for a business English translation course in a class consisting of 26 third-year business English major students in an independent college, the Yangtze University College of Arts and Science. Because the students in independent colleges usually have weak English…

Developing effective oral business English (OBE) curricula requires clearly understanding student needs. This study evaluated the speaking needs of Chinese English as a Foreign Language (EFL) undergraduates majoring in business English for specific purposes (ESP), aiming to inform the design of a teaching module that bridges the gap between…

While pedagogical content knowledge (PCK) has been studied across a wide range of research areas, including science, language teaching and mathematics, there is limited research on the role of PCK in business English (BE) teaching, an important teaching area of English for Specific Purposes. Informed by the conceptual framework of the PCK model…