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Morady Moghaddam, Mostafa; Esmaeilpour, Faeze – Journal of Psycholinguistic Research, 2023
In line with the concept of mobile learning in English Language Teaching (ELT), the aim of this research is to explore how Iranian ELT practitioners take advantage of social media to propose supportive and impactful language learning programs by adhering to persuasive linguistic devices. The research design is nonexperimental and explorative.…
Descriptors: Persuasive Discourse, English (Second Language), Second Language Instruction, Advertising
Peterson, Irina – NORDSCI, 2019
This article analyzes the experience of teaching a foreign language in the field of "Advertising and Public Relations." Taking into account the specifics of the process of training specialists in advertising and public relations, to form a communicative competence that allows graduates to act in the field of public, professional…
Descriptors: Second Language Learning, Second Language Instruction, Course Content, Teaching Methods