Internationally operating professionals in China study business English to develop their language proficiency and transcultural communicative competence. While a variety of business English textbooks are on the market and are used in China, their conceptualizations of culture tend to be nation-based, static, and predictable -- views of culture…

Based on Jenny Thomas's dichotomous classification of pragmatic failure, this study proposes a new perspective and classifies pragmatic failure in interpretation into three categories: pragma-linguistic failure, socio-pragmatic failure and malaprop-pragmatic failure. Specific examples are given to illustrate the causes and effects of each category…

The essay forwards suggestions for developing a blended learning environment to insert genre-based language for specific purposes (LSP) subject matter into the undergraduate second language development curriculum. Specifically, the essay will highlight: (1) the development of an overarching narrative for structuring the LSP subject matter; (2) the…

The present study investigates how learners of English as a foreign language (EFL) improve the readability of their texts in an explicit genre-based approach that is utilized in an oil and gas exploration workplace in Angola. By drawing on the English for Specific Purposes and Systemic Functional Linguistics genre traditions, the study engages 18…

This article follows current research on English for Specific Business Purposes, which focuses on the analysis of contextualized business genres and on identifying the strategies that can be associated with effective business communication (Nickerson, 2005). It explores whether free internet dictionaries can be used for promoting effective…

This is the book of abstracts for the conference held in 2017 entitled: ''METADISCOURSE ACROSS GENRES: MAPPING INTERACTION IN SPOKEN & WRITTEN DISCOURSES'', also known as MAG2017. The 1st International Conference on Metadiscourse Across Genres took place in METU Northern Cyprus Campus, Cyprus between 30 March-1 April 2017 with the…

The writing of business case reports is a common requirement for students on academic business programmes and presents significant challenges for both native and non-native speaker students. In order to support the development of pedagogical practice in the teaching of case report writing, this paper reports a genre-based study of a corpus of 53…

A discussion of instruction in French telex correspondence suggests class activities for understanding telex use; analyzing the language forms used; producing and responding to messages; and choosing among telex, telephone, and letter correspondence. (MSE)

A discussion of the role that interpersonal interaction plays in the perception and interpretation of oral expression looks at language styles, the use of the body for communication, the speaker's perspective on the audience, and the importance of oral skills in politics, business, and job seeking. (MSE)

Analyzes complications related to the style of speech in the Korean language. The study focuses on the usage of the proper forms of honorific and humble forms in Korean with particular attention to the use of the honorific system in relaying messages to a third party. Learners of Korean as a second language need to become knowledgeable in the…

Reports findings of a survey on genre analysis of 117 commercial letters in English exchanged by fax between a Brazilian company and two European companies. The letters were analyzed in terms of shared communicative purposes and rhetorical features that together contribute to the building-up of the resulting generic structure named "Business…

Reports on an empirical study of the politeness strategies in Chinese business correspondence and considers its implications in teaching business Chinese. The study investigated 20 examples of business correspondence by native speakers of Chinese. By analyzing linguistic/stylistic features of the letters in two predesigned situations, the study…

A study examined the use of three linguistic features imitating speech found in two groups of direct-mail marketing texts, in order to show differences in the ways U.S.-based and transnational efforts exploit readers' expectations regarding "literate" versus "oral" modes of expression. Two groups of sales letters, 25 U.S.-based…

It is proposed that because (1) adult learners of English as a Second Language face great challenges in communicating with native English speakers; and (2) native English-speakers can learn strategies to compensate for some of these difficulties, there is a need for instruction in these strategies and skills for Americans in international…

Teachers of business English and business communication must carefully evaluate the business English phenomena presented in textbooks, especially American textbooks used in foreign countries. An analysis of American texts illustrates an approach to teaching basic speaking and writing skills through simple rules, unrealistic examples, and lessons…