The scope of this article is twofold: to revisit the foundational importance of Business Spanish to the United States and to track its early formalization in American secondary and higher education. It will focus on the years surrounding American Independence in 1776, followed by the key role played by the American Association of Teachers of…

In our globalizing and rapidly changing world thanks to the communication technologies, Turkey has a significant strategic position in terms of socio-cultural and economical aspects. Therefore, Turkey has a different commercial and political relationship with many countries comprising various cultures and languages. In order to maintain these…

This descriptive and exploratory case study focused on a specific Content-Based Language Teaching (CBLT) curriculum within the context of higher education in China. The researcher investigated the rationale behind the current design and students' and teachers' perceptions about the curriculum, as well as, their perceived motivations and challenges…

Business English education concern is of great significance. Business English for International Trade in Guangdong University of Foreign Studies (GDUFS) is widely acclaimed, and it is also a popular major. GDUFS has adopted the slogan "Learn from East and West, moral integrity and direct behavior". It is a famous cradle of learning,…

After the United States emerged as the major world economic leader following World War II, language curricula for specific purposes in international business were put into practice at the college and university levels. This article documents the work of the major players in the development of coursework and materials for business languages for…

With the rapid growth of international trade and globalization, English language has been emphasized in Asia countries, thus professionals with a good command of English has become essential and important. This study aimed to establish a blended model combining face-to-face (F2F) instruction for English for Specific Purposes (ESP) course: English…

Examines how the language department designs a curriculum that distinguishes itself as a unique and valuable administrative unit that integrates it into the broad, consensual mandates of humanities education. Suggests that the department gains uniqueness through the language it teaches, because the language is important to international business,…

Supports the addition of translation courses into the average college curriculum as a means of equipping foreign language students with the training, background, and tools they require to stay competitive as society, business, and the economy demand. Stresses the ability to translate a variety of types of work, such as nonfiction, scientific,…

Internationalizing the undergraduate curriculum has become a high priority for colleges and universities across the United States. The reasons for this change are largely economic; it is recognized that students today must understand the global economy just as Senator Justin Morrill, author of the Act which created the unique American system of…

The existing German curriculum should be updated to include career-oriented, career-related language courses, especially in German commercial language, since West Germany is one of the world's most important trading countries and the United States is a major trading partner. Language fluency alone is not sufficient for employment in international…

Four papers presented at the conference on the applications of foreign languages and international studies to business focus on the use of German in international trade and the development of college German curricula for that purpose. The papers include the following: "Adding Business German to the German Curriculum: Obstacles, Strategies,…

The business communication course, required in most colleges and schools of business, may be the best place for language educators to begin to help globalize the curriculum. In these courses, students are taught communication theory, business writing, oral business communication, leadership, meeting participation, and various functions used in…

Business school faculty and language educators agree that the business school curriculum must be internationalized and that means must be provided for students to acquire facility in a foreign language. The use of traditional foreign language offerings to provide language skills to business majors has proven unsatisfactory. The traditional…

The evolution and design of a third-year college course in business Italian are described. Course content includes business correspondence, banking, wholesale and retail transactions. Teaching methods and class activities are also discussed. These include use of realia, small group activities, and letter and report writing. (Author/MSE)

A Language and International Trade program and a proposed Engineering for International Careers at Clemson University are described, including issues related to curriculum and faculty recruitment and credentialing. Implications for language professionals are discussed. (eight references) (LB)