Midway College, a two-year liberal arts college in Kentucky's Bluegrass region, established a business program emphasizing second language skills in response to the local need for personnel with knowledge of French or Spanish. The program brought together existing business and general studies courses, including geography, and new courses in…

The Niels Brock School of International Business in Denmark, an upper-division institution, offers a unique program in which students spend half of their time at the school and half in a real job in a participating export company. The participating companies are actively involved in developing program content and design, including joint…

The integration of foreign language education and international exchange into a French graduate program in business administration is discussed. The 3-year program results in the equivalent of a master's degree in management. The historical, educational, cultural, and socio-political factors in development of the program are reviewed, and key…

Georgia State University has developed undergraduate applied language programs in commercial French, German, and Spanish combining practical with theoretical studies. The curricula stress the communicative aspect of language, and are based on the content of certification examinations given in France, Germany, and Spain. Two upper-level courses in…