The Chinese economy demonstrated remarkable resilience in 2022, providing certainty and vitality to a world facing economic challenges and geopolitical tensions. China's total foreign trade reached 39.1 trillion yuan in 2021, driving momentum for business Chinese language education. With China's economic growth and increasing international…

This descriptive and exploratory case study focused on a specific Content-Based Language Teaching (CBLT) curriculum within the context of higher education in China. The researcher investigated the rationale behind the current design and students' and teachers' perceptions about the curriculum, as well as, their perceived motivations and challenges…

This paper describes the importance of foreign languages and cultures and their integration into U.S. international business programs. The author juxtaposes globalization strategies of European and American business schools and highlights pre-university foreign language study in Europe and the U.S. The paper goes on to describe model U.S.…

The purpose of this article is to present an overview of the concept of Language Across the Curriculum (LAC) in postsecondary instruction. The author will first define key terms relevant to the discussion of LAC and then describe the elements of LAC along with a number of its curricular variations. She will then discuss one of the major forces…

Two liberal arts faculty members in international politics and foreign languages collaborated to develop a series of annual international trade conferences sponsored by Clemson University as a way to bring the liberal arts college into direct contact with both the business college and the business community. Also, the conferences provide a setting…

A model for integrating second language instruction and business administration education in a college course is proposed. Language instruction is the central element, and area studies (in this example, German area studies) and business studies are bound together by it. The course, in West German industrial relations, would have some German…

Discusses the Piedmont Export Expansion Program that was formed to establish a cooperative program between businesses engaged in foreign commerce and regional institutions of higher education. The purpose is to further develop, through a series of seminars, workshops, and regular academic instruction, international trade for the Piedmont area of…

In response to falling enrollments in French and a diminishing pool of high school teachers, faculty at Auburn University tried to turn the tide through a series of curricular and advocacy initiatives. They introduced new French majors in education and in international trade and a collaborative major with the Consumer Affairs Department in French…

It is argued that while college courses in French business communication aim to introduce business concepts, syllabuses and textbooks for this purpose do not integrate business skill training with business language training. Texts may contain extensive business-related vocabulary, readings, correspondence exercises, and definition of new concepts,…

Mississippi State University's revamped undergraduate foreign language program was designed to attract new students interested in job preparedness. The B.S. program is tightly structured to provide students with both general education and expertise in four areas of study essential for a career in world trade: foreign language fluency, proficiency…

A high school project growing out of efforts to involve students in a German-American tricentennial celebration and designed to make student-centered activities educationally meaningful to both social studies and German language students is described. The project had the following objectives: (1) to view, through an interdisciplinary approach, the…

One of the major challenges facing most departments of business administration is international business, a field that warrants expansion because of the world economy and because it is of increasing importance to most countries. One of the goals of any international business curriculum must be to establish awareness and understanding of the…

Eastern Michigan University has developed and recently approved for implementation a unique joint degree program offering a Bachelor of Business Administration and a Bachelor of Arts in Language and World Business. The program is a modification of two existing degree programs. The language degree is in applied German, French, Spanish, or Japanese…

At the College of St. Thomas (Minnesota), both an undergraduate and graduate business program requiring advanced language study and study abroad were developed. Administrative support for the program, support for faculty specializing in business language, and careful planning have helped to avoid anticipated problems. Language department harmony…

To address the economy's growing reliance on international business, San Diego State University has recently introduced a program in international commerce. The program was developed by packaging coursework in three existing areas: business administration, language training, and area studies. Although still in its infancy, the international…