In this Methods Showcase Article, we highlight a qualitative research methodology called "netnography," an adaptation of ethnography and ethnographic methods applied to researching digital/online communities. We briefly discuss how netnography has evolved from its origins in the fields of consumer research and marketing to its more…

Mobile apps are broadly used by students in and after class to improve their language skills. This study aimed to investigate how a curriculum app and a social communication app can be integrated into English language teaching and learning and what sorts of tasks can be employed to enhance learners' EFL learning. A curriculum app was created by…

Techniques for teaching marketing to students of business Spanish are discussed, including an examination and classification of marketing concepts, analysis of the significant and growing United States Hispanic market, and English- and Spanish-language samples of computer-assisted instructional (CAI) materials used in two colleges (Youngstown…

This article draws on second language theory, particularly output theory as defined by Swain (1995), in order to conceptualise observations made in a computer-assisted language learning setting. It investigates second language output and learner behaviour within an electronic role-play setting, based on a subject-specific problem solving task and…