This narrative article analyses three Korean undergraduate students' experiences conducting a linguistic landscape research project. Linguistic landscape research, the study of publicly displayed language such as billboards and other signs, is a relatively new area of scholarly interest. However, there has been only limited study of using…

This article discusses the idea of linguistic landscape and describes a small-scale research project undertaken in a local EFL community in Mexico using public signs to analyse the social meanings of English. The author presents a framework that distinguishes between intercultural and intracultural uses, as well as iconic and innovative uses of…