Purpose: In light of university business English pedagogical innovation, this study reports an empirical study with 66 English major participants. Design/methodology/approach: The study uses online survey and participant observation to investigate their practice-oriented motivation and needs, the perceptions of using vocational education and…

In light of pedagogical innovation, this study reports a two-stage survey with 172 participants from English-major and non-English-major programs on their needs of production-oriented approach and perceptions of effective implementation strategies in business English courses at a Chinese university. The results of the study suggest that while the…

This article reports an investigative study of professional language learning needs of science and language majors in the Chinese university context. Surveys with both rating and open-ended questions and participant observation were conducted with 158 participants from science and language programs who enrolled in business English courses in the…

This article reports an investigative study of business communication needs of English major undergraduates and their perceptions of effective business English curriculum in a Chinese university. Surveys in two stages were administered in 2015 during the "Business English Communication" course delivery process to 138 English major…