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Jessica Yvette Coronado Verdugo – ProQuest LLC, 2021
The purpose of this case study was to gain an understanding of how reading comprehension component abilities were developed through the English for business purposes (EBP) reading curriculum of the B.S. in International Business and Commerce program offered at the Universidad de Sonora. To gain this understanding, this case study analyzed the…
Descriptors: Foreign Countries, Higher Education, Vocational English (Second Language), Business English
Ryan, Phyllis M. – 1999
This paper argues that a need exists, especially in urban universities, to focus on attitudes toward foreign language learning (in this case, the learning of English) and toward speakers of the language being learned as well as the cultures represented by its speakers. The concept of interculturality as a goal for learning challenges negative…
Descriptors: Business English, College Students, Cultural Awareness, Cultural Education