In this paper, we propose a pedagogical approach for teaching and learning multimodal literacy, specifically, the application of multimodal discourse analysis for genre awareness. The mastery of specific oral genres is seen as desirable to help students become competent professionals. This is the case of Product Pitches (PPs) in the business field…

This article follows current research on English for Specific Business Purposes, which focuses on the analysis of contextualized business genres and on identifying the strategies that can be associated with effective business communication (Nickerson, 2005). It explores whether free internet dictionaries can be used for promoting effective…

This study investigates the acquisition of discourse markers by Chinese learners of English in terms of gender, style and individual identity. The subjects of the study are 15 female university students and 15 male university students. The data is collected by means of audio recording in the classroom discussion and in the interviews. The examined…

Following one of the new challenges suggested by the Common European Framework of Reference for Languages, a treatment was developed to enhance pragmatic competence, since this competence is not easy to acquire by non-native speakers. Within this context, we focused on pragmatic awareness in the workplace, an area of expertise in growing demand…

Discusses the impact of technologies on genre variation, especially in relation to authentic material as teaching support. An example of changes brought about by information technologies on a classroom project is given. (Author/VWL)