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Download full textTisapramotkul, Ornuma – LEARN Journal: Language Education and Acquisition Research Network, 2023
With borders reopening after the COVID-19 pandemic, the travel industry has employed different methods to attract potential customers. One of the popular promotional strategies is advertorials. This study examines 75 travel advertorials from "the Telegraph," a national daily newspaper in the UK, to address two objectives -- 1) to…
Descriptors: Newspapers, English for Special Purposes, Second Language Learning, Second Language Instruction
Koonnala, Pristsana; Chaiwong, Napasporn – LEARN Journal: Language Education and Acquisition Research Network, 2023
This study examines the persuasive English language in MasterClass's video advertisements. An analysis framework was formed using twenty-four techniques to identify persuasive language, and the purposes of using different techniques in one hundred and forty-one MasterClass's video scripts. The analysis included identifying the primary argument of…
Descriptors: Advertising, Video Technology, English (Second Language), Second Language Learning
Sakulthong, Nuttiya; Gampper, Chanika – LEARN Journal: Language Education and Acquisition Research Network, 2022
This study examines the language used in the campaign descriptions (CDs) posted by nonprofit organizations (NPOs) through www.globalgiving.org, an international fundraising platform for nonprofits around the world. The purpose of this study aims to identify the similarities and differences among those that occurred in the campaign descriptions of…
Descriptors: Public Health, Global Approach, English (Second Language), Second Language Learning
Pupipat, Apisak – LEARN Journal: Language Education and Acquisition Research Network, 2023
This study examined written/formal register based on happilyever-after women's fiction conventional blurbs. In particular, the 80 blurbs were equally divided into two types: the classic and mass-marketed. Biber et al. (2021) was used as the framework to extract features to respond to the two research questions: What were the top written/formal…
Descriptors: Females, Novels, Form Classes (Languages), Phrase Structure
Deng, Lin; Wannaruk, Anchalee – LEARN Journal: Language Education and Acquisition Research Network, 2021
This study aims to compare the rhetorical move structure of English Medium Instruction (EMI) lectures given by native English and Chinese lecturers. Two specialized corpora were therefore accordingly created with transcripts of twelve science-oriented lectures selected from MICASE and the BASE corpus and twelve science-oriented EMI lectures…
Descriptors: Language of Instruction, English (Second Language), Second Language Learning, Native Speakers
Damrongmanee, Monthira – LEARN Journal: Language Education and Acquisition Research Network, 2016
Despite the vital role the artist statement plays within the art community, very little research has been done on its rhetorical organization and many artists face challenges when they are required to write one. The present study involves move analysis of a corpus of 69 artist statements written in English by professional visual artists with the…
Descriptors: Artists, Visual Arts, Language Styles, Audiences
