Retrospective accounts of materials development in the applied linguistics literature speak to the relationship between creativity and textbook writing, but this study forges another path by examining how an expert ELT (English language teaching) textbook writer deploys creativity during ongoing coursebook production. Qualitative content analysis…

This study examines the representation of cultures across three sets of national English textbooks currently used in China by conducting a synchronic content analysis to explore what and how cultures are represented in the textbooks. Data analysis was conducted based on a newly constructed framework focusing on the content (countries and…

This article explores how leading textbook authors select and instruct vocabulary in beginner and intermediate Chinese textbooks used in the United States. Leading textbook authors were approached; subsequently; four authors completed interviews with pre-designed questions. Grounded theory methodology was used to analyse the interviews, and their…

Despite coverage of materials development principles in the applied linguistics literature, principled production of open textbooks has not received attention. To address this gap and demonstrate the interdisciplinary potential of materials development research, the authors drew upon concurrent verbalization and interview data they collected while…

Though reports of pedagogic materials production point to the range of compromises authors make when writing language teaching textbooks, many accounts are retrospective in nature. This study sought to expand the research perspective by interrogating writing episodes via qualitative content analysis to discover how two expert ELT (English language…

Although the ELT (English Language Teaching) materials development literature points to the influence of classroom experience on materials design, the literature is less specific about "how" such experience affects skilled textbook writing. Drawing primarily upon concurrent verbalization and pre- and post-concurrent verbalization…

Author talked to Louis Alexander, a best-selling English author virtually unknown in his own country. (Editor/RK)