Internationally operating professionals in China study business English to develop their language proficiency and transcultural communicative competence. While a variety of business English textbooks are on the market and are used in China, their conceptualizations of culture tend to be nation-based, static, and predictable -- views of culture…

Due to the success of the Indonesian Government's language policy, Bahasa has been spoken by a growing population. Due to increased globalization and business diversification, Bahasa has become an important language to teach in many countries--the present research aimed to investigate the global teaching practices of Bahasa Indonesia. BIPA is a…

Africa is a potentially rich continent due to its considerably rich resources endowment. It is believed that if there is a synergy between these resources, that is if these resources are properly harnessed with a clear vision on the part of our leaders, there is the prospect of growth leading to the development of the continent. The basis of any…

This volume provides an overview of current issues in English as an International Language (EIL) education and critical intercultural literacy pedagogy. The different chapters are inspired by 'critical interculturality' as a decolonial project that seeks to interrogate the structures, conditions, and mechanisms of colonial power relations that…

Globalization has been one of the most important movements in business since the end of World War II. The business education establishment, as represented by the AACSB accreditation agency, has been struggling to get its member schools to properly prepare their graduates for this new global business environment. It has generally been conceded that…

In multinational corporate companies, multilingualism is often a daily reality for employees and the negotiation of language practices for work and social purposes, a routine. Despite the role of English as a lingua franca, the linguistic ecology of modern workplaces is dynamic, rich and diverse. While English is often used for communication…

Although it has existed for many decades in the national curriculum of U.S. higher education, the study of languages for business purposes has lacked a more serviceable and academically communal name--a more rigorous toponymic identity--by which to identify itself as a theory-based field of scholarship. The intention here is to propose for…

Over the last 2 decades, the nations that once comprised the Soviet Union have begun to play an increasingly important role in the global economy. As a result, today's technical and professional communicators could find themselves interacting with co-workers, colleagues, and clients in these nations. Being successful in such contexts, however,…

This paper reports on an analysis of meetings data which forms part of a broader study investigating the use of English as a lingua franca in international business meetings. This discourse analytic stage of research builds on an initial survey which explored the use of English for International Business (EIB) in a particular European…

Global English is under contestation. Although some consider lingua franca English (LFE) as a neutral medium or code that does not belong to any specific culture or nationality, others see the deceptive nature of this linguistic globalization. Along with Spring (2007/this issue), they see global English as embodying partisan interests and values.…

Discusses the need to enhance United States/European Union (EU) commercial and educational cooperation. Differences between US and EU language and trade policies are explored and the importance of plurilingualism in the global economy is examined. The role of the French Language, especially "Le francais des affaires," in facilitating…

In January 1989 a survey of 300 U.S.-based multinational corporations was conducted, with two earlier studies forming a basis for comparison, to re-examine the foreign and second language and cross-cultural training needs of the companies. Existing policies pertaining to this training were also surveyed and the amount, types, and purposes of the…

Examines the disparity between the theoretical ideal of a multilingual society espoused by British industry in general and the reality of business practice as described in interviews by the managers of small and medium-sized companies in Scotland. None of the interviewees felt that their company had "unmet" needs in foreign language…

This set of materials is designed to help incorporate business and technical French into the secondary school second language curriculum. It consists of a list of goals for introduction of such content, vocabulary lists and related exercises, and a variety of instructional materials and visual aids. Topics addressed include: postal services;…

The textbook, entirely in French, is designed to help prepare anglophone students for French language usage in the media and telecommunications. It is organized according to two major themes. The first part addresses the French of advertising; chapter topics include the actors in advertising (agencies, announcers, supports), forms of advertising,…