The scope of this article is twofold: to revisit the foundational importance of Business Spanish to the United States and to track its early formalization in American secondary and higher education. It will focus on the years surrounding American Independence in 1776, followed by the key role played by the American Association of Teachers of…

In today's integrated global economy, business executives of multinational corporations are required to have a flexible global mindset in order to cope with the driving forces of globalization. Thus, the global market forces stress the importance for business schools to graduate students with skill sets pertinent to functioning competitively in…

In our globalizing and rapidly changing world thanks to the communication technologies, Turkey has a significant strategic position in terms of socio-cultural and economical aspects. Therefore, Turkey has a different commercial and political relationship with many countries comprising various cultures and languages. In order to maintain these…

This descriptive and exploratory case study focused on a specific Content-Based Language Teaching (CBLT) curriculum within the context of higher education in China. The researcher investigated the rationale behind the current design and students' and teachers' perceptions about the curriculum, as well as, their perceived motivations and challenges…

Business English education concern is of great significance. Business English for International Trade in Guangdong University of Foreign Studies (GDUFS) is widely acclaimed, and it is also a popular major. GDUFS has adopted the slogan "Learn from East and West, moral integrity and direct behavior". It is a famous cradle of learning,…

After the United States emerged as the major world economic leader following World War II, language curricula for specific purposes in international business were put into practice at the college and university levels. This article documents the work of the major players in the development of coursework and materials for business languages for…

With the rapid growth of international trade and globalization, English language has been emphasized in Asia countries, thus professionals with a good command of English has become essential and important. This study aimed to establish a blended model combining face-to-face (F2F) instruction for English for Specific Purposes (ESP) course: English…

Examines how the language department designs a curriculum that distinguishes itself as a unique and valuable administrative unit that integrates it into the broad, consensual mandates of humanities education. Suggests that the department gains uniqueness through the language it teaches, because the language is important to international business,…

Studies on the status of business language and business education in the United States, France, Great Britain, and Denmark indicate that business language teaching has developed into an international phenomenon, with widely varying teaching and cooperative approaches taken. Suggestions for improvement include development of colloquiums, networks,…

Eighty-nine conference papers are presented in 10 sections: (1) language and cultural factors in conducting international business (qualifications for success as an international manager, staffing of international departments, role of second language proficiency, and international management concepts); (2) interdisciplinary language and business…