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Kessler, Matt; De Costa, Peter; Isbell, Daniel R.; Gajasinghe, Kasun – Language Learning, 2021
In this Methods Showcase Article, we highlight a qualitative research methodology called "netnography," an adaptation of ethnography and ethnographic methods applied to researching digital/online communities. We briefly discuss how netnography has evolved from its origins in the fields of consumer research and marketing to its more…
Descriptors: Second Language Learning, Second Language Instruction, Ethnography, Marketing
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Zou, Bin; Li, Hui; Li, Jiaying – Computer Assisted Language Learning, 2018
Mobile apps are broadly used by students in and after class to improve their language skills. This study aimed to investigate how a curriculum app and a social communication app can be integrated into English language teaching and learning and what sorts of tasks can be employed to enhance learners' EFL learning. A curriculum app was created by…
Descriptors: Computer Assisted Instruction, English (Second Language), Second Language Learning, Second Language Instruction
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Leahy, Christine – ReCALL, 2004
This article draws on second language theory, particularly output theory as defined by Swain (1995), in order to conceptualise observations made in a computer-assisted language learning setting. It investigates second language output and learner behaviour within an electronic role-play setting, based on a subject-specific problem solving task and…
Descriptors: Problem Solving, Marketing, Interaction, Educational Technology