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Darmawansah Darmawansah; Dzul Rachman; Febiyani Febiyani; Gwo-Jen Hwang – Education and Information Technologies, 2025
Argumentation is a complex skill essential for English as a Foreign Language (EFL) students to effectively use their English language and reasoning abilities in writing and speaking. Constructing arguments without proper collaborative scaffolding and technological support can be cognitively demanding. Generative artificial intelligence (Gen AI) in…
Descriptors: Artificial Intelligence, Cooperative Learning, Persuasive Discourse, Scripts
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Koonnala, Pristsana; Chaiwong, Napasporn – LEARN Journal: Language Education and Acquisition Research Network, 2023
This study examines the persuasive English language in MasterClass's video advertisements. An analysis framework was formed using twenty-four techniques to identify persuasive language, and the purposes of using different techniques in one hundred and forty-one MasterClass's video scripts. The analysis included identifying the primary argument of…
Descriptors: Advertising, Video Technology, English (Second Language), Second Language Learning