The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

Arising in Europe in the early 1990s, content and language integrated learning (CLIL) has become a popular educational approach. CLIL involves a dual focus on content and language learning with an additional language used as the medium of instruction. Although CLIL has received much attention and spread widely around the world, there is limited…

This article investigates how linguistic landscapes (LLs) can foster critical thinking about linguistic power relations and tensions in multilingual areas by acting as stimuli to reflect on the ethnolinguistic vitality of languages in a given region. We examine the pedagogical use of LLs as resources for the implementation of plurilingual…

Symbolic competence, "the ability to actively manipulate and shape one's environment on multiple scales of time and space" (Kramsch & Whiteside, 2008, p. 667), offers researchers and educators the ability to understand how learners position themselves. This positioning involves a vying for semiotic resources as a means to question…

This case study focuses on the diverse discourses Latinx bilingual students bring to class to make sense of power relations in the world. The study implements critical literacy practices such as read-alouds, discussions, writing, and drawing activities that help students critique and disrupt power discourses embedded in texts and visuals. With the…

This study explores how transnational students who go or return to Mexico understand the complexities of language, identity and schooling in their new context after having been raised and educated in the United States. The study used narrative networks and Blommaert's discourse analysis framework to analyze the narratives of twenty transnational…

Analyzing discourses can shed light on language as a social semiotic system, the construction of identity and the operations of ideology and power. The purpose of this study is twofold. Firstly, it aims to unveil Thai fourth-year English-major students' utilization of lexical choices with connotations that enact the identities of the Baan Nontapum…

This study visually and linguistically examines the various manifestations of power and language in mainstream and alternative children's picture books, and analyzes the students' linguistic production by utilizing critical discourse analysis (CDA) as a tool to uncover misrepresentations of race, class, and language. The aim of the study is…

This study explores the relevance of multimodality to critical media literacy. It is based on the understanding that communication is intrinsically multimodal and multimodal communication is inherently social and ideological. By analysing two English-language learners' multimodal ensembles, the study reports on how multimodality contributes to a…

Studies of interaction in ESL classrooms have not taken into account how space and materials used in classroom impact interaction. This case study examines how three ESL teachers in two different school districts, four high school and twelve junior high ELLs and the two-classroom spaces co-construct the cultural and literacy practices of the…

This paper surveys the research methods and approaches used in the multidisciplinary field of applied language studies or language education over the last fourty years. Drawing on insights gained in psycho- and sociolinguistics, educational linguistics and linguistic anthropology with regard to language and culture, it is organized around five…

Sociolinguists have recently employed the notion of spatiotemporal scales to explain the changing social status of linguistic codes across social and geopolitical domains. Scales enable us to address the portability of semiotic resources in migration with great insight. In addition, unlike romanticized orientations to globalization and…

An engagement with difference has significant implications for the teaching and research of English for Academic Purposes where traditional focus has been on the preparation of students for university content courses, with an emphasis on skills development. What has largely been missing from this debate is a problematizing of the practices of a…

This study was an exploration of how high school language learners and their teacher jointly constructed word meanings through multimodal representation and the sociopolitical reality of learners' lives as mediating factors in the context of simultaneous multiple learning activities. Thirty-three high school Advanced ESL 3 students were taught…