The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

This article examines linguaculturally diverse university students' affective translingual practices of using emojis and languages in computer-mediated communication. Research studies have investigated the sociopragmatic uses of emojis from the perspectives of social semiotics, language socialisation, and translingual practices. This study expands…

This study investigates meaning-making processes in language and literacy assessments. Using a social semiotic perspective, it examines how adult second language learners with emerging literacy self-articulate their understanding of multimodal elements and components utilized in low-stakes assessments, and the strategies they use to make meaning…

The theorization of how multimodal learning intersects with online teaching environments has emerged as a key research area in relationship to the creation of opportunities for L2 online interaction. However, there are few studies which have examined how cross-cultural dyads harness and orchestrate semiotic resources across mobile technologies…

This study is a critical analysis of a low-stakes in-house English as a Second Language (ESL) and English literacy test from a local program in a large city in the southwestern United States. From a critical multimodal social semiotic perspective (Kress G. Multimodality: A social semiotic approach to contemporary communication. Routledge, 2010;…

The prominent role of visual resources in language classrooms has long been advocated, as many argued that images could go beyond providing students with a visual background of the context or arousing motivation (Unsworth & Ngo, 2014). This article explores the roles of the visual resources drawn from an English textbook series used in…

The 21st century marks the digital era which is characterised by advanced technology and witnesses the increasing use of visual design in the realm of education. Despite various studies addressing the roles of visual design, there is still limited understanding of its roles in electronic educational materials, especially for language learning and…

This paper introduces the term 'trans-scripting' to examine fleeting, socially unstable practices of writing a language in a non-canonical script. As a theoretical notion, trans-scripting conceives of script as a semiotic resource whose situated choice and sequential alternation can create discursive meaning. The case study is on 'Hellenized…

This study's focus was two-fold, first to look at forms of gestures teachers of multilingual mathematics classes use during teaching; and second to find out how teachers of multilingual mathematics classes utilize learners' home language, language of learning and teaching and gestures to foster understanding in the teaching of mathematics. This…

This chapter explores how systemic functional linguistics (SFL) can contribute to secondary teachers' effectiveness for teaching disciplinary literacies to refugee youth in the United States. The chapter describes the Milltown Multimodal/Multiliteracies (MMM) Collaborative, an SFL-based professional development partnership between a large public…

This paper focuses on corrective feedback and examines how trainee-teachers use different semiotic resources to soften feedback sequences during synchronous online interactions. The ISMAEL corpus of webconferencing-supported L2 interactions in French provided data for this qualitative study. Using multimodal transcriptions, the analysis describes…

Instructional images are used widely in textbooks and other learning materials, but the role of learner interpretation has not been adequately explored. While previous research has demonstrated the diversity of interpretation derived from images by learners, this research has not consistently taken place in the context of authentic learning tasks.…

This article reports the results of an ethnographic research about the multimodal science discourse in a sixth-grade sheltered classroom involving English Language Learners (ELLs) only. Drawing from the perspective of multimodality, this study examines how science learning is constructed in science lectures through multiple semiotic resources,…

Discusses the semantic function of visual aids in foreign language teaching. (Text is in French.) (AM)

Discusses the "image," its role in modern society, and its role in a meaningful second language pedagogy for children. (AM)