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| World Englishes | 1 |
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| Morrow, Phillip R. | 1 |
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Peer reviewedMorrow, Phillip R. – World Englishes, 1995
Describes various aspects of the Toshiba Corporation's language training program. The Toshiba case illustrates some of the problems at a practical level with the concept of Business English (BE), the distinction between BE and English for Specific Purposes, and the incorporation of cross-cultural communication training into language instruction.…
Descriptors: Business English, Case Studies, Cross Cultural Training, Cultural Awareness
