The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

Conflicts are an integral part of human communication, significantly shaping social processes and interaction. Conflict is often escalated in news discourse across three linguistic and cultural contexts: English, Russian, and Kazakh. By applying componential analysis, the current study aims to explore the structural and semantic features of key…

In the process of internationalization of their teaching programmes many universities all over the world are now offering courses in English. This is a typical English as a Lingua Franca (ELF) situation in which both lecturers and students--although they are not native speakers of English--use this language as a common means of communication and…

A study investigated language alternation (LA) between the native language (L1) and second language (L2) in the lessons of four teachers of English as a Second Language in Hong Kong secondary schools. Qualitative analysis of classroom discourse revealed that LA is often used as an effective marker of boundaries in discourse and changes in frame.…

Essays on language contact and the image of language, entirely in French, include: "Representations 'du' contexte et representations 'en' contexte? Eleves et enseignants face a l'apprentissage de la langue" ("Representations 'of' Context or Representations 'in' Context? Students and Teachers Facing Language Learning" (Laurent…

The purpose of this paper is to provide classroom teachers with background information about code switching and its role and function within a bilingual community. The many facets of code switching and its varying characteristics are described in some detail, as well as code switching in the classroom and the importance of the teacher's attitude…

This digest presents eight principles drawn from theory and research on second language acquisition and culturally sensitive instruction to guide teachers who work with linguistically and culturally diverse students. Each principle is accompanied by a brief explanation and suggestions for classroom techniques and activities. They are: (1)…

This study investigated factors facilitating acquisition of Irish in Irish-medium playgroups designed for children who are native English-speakers. Data were gathered in four visits each to two such playgroups, each containing approximately 20 children. Four aspects of conversational exchanges were examined: understanding; code mixing; formulaic…

Articles on speech and second language learning include: "Les sequences de correction en classe de langue seconde: evitement du 'non' explicite" ("Error Correction Sequences in Second Language Class: Avoidance of the Explicit 'No'") (Anne-Lise de Bosset); "Analyse hierarchique et fonctionnelle du discours: conversations…

Guidelines are offered for teachers with pupils whose native language is other than English. They are presented in the form of eight principles and related classroom practices, derived from current thinking and research on second language learning and culturally sensitive instruction. The principles are: (1) bilingualism is an asset and should be…

In a question-and-answer format, the guide responds to common queries about bilingualism in children. The first section poses and answers questions about family issues and bilingualism, including family communication, support of language development, cultural and social context for language development, social integration, and parent language…

Research papers on language and linguistics include: "Enchainement des mots et acces au lexique en francais" ("Word Order and Lexical Access in French") (Besson); "L'apport de la coarticulation dans la perception de consonnes occlusives et constrictives" ("The Contribution of Coarticulation to the Perception of…

A collection of papers focuses on research perspectives and educational policy and practice concerning language in Africa. Articles include: "Language Policy in Tanzania and the Hidden Agenda" (Rehema Rajabu, Deo Ngonyani); "The Post-Primary Swahilisation Scheme in Tanzania: From Debate to Struggle" (Hermas Mwansoko);…