Interview with Denny R. Vincent, president of the National Association of Secondary School Principals and a secondary school principal. Vincent provides his views about the role of the secondary principal in school public relations. (PKP)

Describes the efforts of Florida's Orange County Public Schools' public relations committee to recruit and retain vocational-technical education students. Indicates the importance of a public relations plan that includes goals, strengths and weaknesses, target audience, catchy slogan, outline of strategies, organization, costs, and evaluation.…

To ease the pain of closing two delapidated high schools, the East Chicago (Indiana) City Schools threw a gala alumni farewell party. To organize a similar event, superintendents should galvanize staff, win the school board's support, publicize the event, involve the community, use incentives to boost attendance, encourage creativity, and keep a…

Provides information on how the Region 11 Vocational Center in Concord, New Hampshire, arranged a State Legislature Day. This project involved legislators visiting the Vocational Center and observing its programs. Shares several positive results from this outreach program. (CH)

Given that schools are essential for economic development in most geographical areas, school systems must develop effective community relationships and learn how to market their "product" by using five basic advertising concepts: primacy of product, uniqueness, identification, timeliness, and price. (MLH)

The author describes a student visitation and recruitment program, "Look into Vocational Education" (LIVE) sponsored annually by the Capital Area Vocational Center in Springfield, Illinois. During the three-day program, nearly 1,000 high school sophomores visit vocational programs and interact with teachers and current students. (CH)

Discusses methods of raising public awareness of school music performances. Argues that communication is the key to assuring public support. Presents a long-range plan for promoting events. Describes detailed procedures to follow both before and after the performance. Suggestions that effective promotion will benefit the school, the program, and…

Although Roosevelt High School (Maryland) boasted an excellent science program and award-winning teachers, colleges in neighboring states were relatively ignorant about the school. In 1985 Roosevelt High's principal, with help from a special committee, developed a distinctive brochure to advertise the school's uniqueness. (MLH)

Outlines the development process and essential elements of a crisis communication strategy. Key steps include: (1) selecting a spokesperson; (2) publicizing the spokesperson's identity; (3) preparing a crisis notebook; (4) providing cell phones; (5) choosing a news conference location; (6) rehearsing crisis scenarios; and (7) obtaining interview…

Colleges' innovative efforts to bring alumni to campus for reunions illustrate how effective provocative promotions can be. Ideas include a game theme in brochures (Lewis and Clark College, Oregon), distribution of a 40-minute video (Gilman School, Maryland), class-targeted brochures (American University, District of Columbia), and a four-mailing…

A Jonesboro, Arkansas project was designed and implemented to increase the awareness of vocational education, increase community support and involvement in vocational education, and establish improved communication in the vocational-technical education field. Interaction between the vocational-technical school and the local school community was a…

The principal of Concord High School (New Hampshire) recounts the 1985-86 school year's four crises--the visits of teacher-astronaut Christa McAuliffe and Secretary of Education William Bennett, the shooting of a former student, and the Challenger space shuttle explosion. The greatest challenge was resuming the normal schedule and fielding media…

Sussex Central High School in Georgetown, Delaware, uses the local newpapers and radio stations to broadcast the good news about the school and sends postcards to the parents whenever a student deserves a pat on the back. (Author/MLF)

Eight articles discuss ways for school libraries to promote themselves, including innovative uses of bulletin boards and newsletters; ways of coping with budget cuts; maintaining good relationships with administrators, students, and teachers; use of electronic publishing to create newsletters; and capitalizing on the controversy surrounding…

For more than 40 years, Penta Career Center in Perrysburg, Ohio, has successfully served thousands of high school students and adults from Northwest Ohio. Calling a converted 1949 United States Army Depot building home, Penta serves students from 16 surrounding school districts, and offers programs in six core areas: arts and communications;…