School administrators can be well served by the news media if they manage to get their message across, deal honestly with media questions, beware "off-the-record" comments, accommodate reporters' deadlines, and avoid educational jargon. Administrators have the right to know proposed interview subjects; determine interview time, length,…

Clear guidelines for the operation of student publications are absolutely necessary. Some elements to be considered in establishing such guidelines are suggested. (Author/MLF)

Students can form the best possible public relations program. Suggestions are given for involving students with the community. (Author/MLF)

This guide was especially designed for home economists and includes 50 pages of practical ideas and examples on how to set public relations objectives, determine target audiences, work with the media, write releases' and prepare for broadcast interviews. The guide includes definitions of basic terms used in public relations, establishes guidelines…

This manual was developed to help vocational teachers and administrators in Maine to promote vocational education using a variety of techniques and media. Practical guidelines are offered for: (1) developing a plan for promotion and public relations; (2) compiling the facts; (3) developing media relations; (4) using printed and broadcast…

Summer programs of vocational agriculture can be both effective and accountable if they are well planned, placed into action, and publicized. Written plans should contain a daily list of activities. The effectiveness of the program will depend upon the efforts of the teacher. Public relations should continue into the summer months. (LRA)

This manual contains information that vocational education teachers and directors can use to promote their individual programs and also the merits of vocational education. Information is organized into five specific areas: (l) internal network--the school; (2) external network--community support systems; (3) advisory board committees; (4) fairs,…

This guide is intended to give concrete suggestions to home economics teachers on preparing and carrying out a public relations program. Stressing that public relations should not and cannot wait for a spectacular event to attract public attention, the booklet gives a variety of strategies to portray to different audiences what home economics…

This handbook was written to demonstrate the procedure for setting up and running a citizen advisory council for vocational education programs. Organized into seven sections, the handbook provides information on the background and purposes of an advisory council, procedures for establishing a council, council operations, the council role, public…

The guide outlines activities through which students, teachers, and administrators can initiate and implement a program providing an opportunity for parents and others in the community to visit the school and receive instruction from area experts on consumer education topics. The suggestions are based on experience at Western Illinois University…

This teaching guide contains guidelines for conducting five secondary-level marketing cluster courses--Retailing 102, Promotions 202, Relations in Business 202, Management 302, and Marketing Practicum 302. Covered first are goals and objectives, teachers' notes and suggested activities, lists of suggested materials, and guidelines for correlating…

This four-part handbook is designed to aid teachers in planning, conducting, and evaluating vocational education programs for the handicapped (VEH). The handbook is based on identified competencies needed by VEH teachers in any area of vocational education. Part 1, on the operation of the program, includes chapters on laws pertaining to the…

This curriculum guide for American Industrial Arts Students Association (AIASA) chapters is part of a series of curriculum guides for use in the industrial arts curriculum in Connecticut. The guide is divided into three parts. The first part of the guide introduces AIASA and summarizes its history, goals and purposes, and advisor responsibilities.…

This manual is designed to aid school guidance counselors in creating and implementing a public relations (PR) program to educate those both inside and outside the school system about the purposes, operations, and unique characteristics of guidance and counseling. The manual contains six sections, plus a bibliography of public relations…

This publication contains a model and 50 strategies for recruiting students into vocational education. The model provides a definition of the recruiting process and guidelines for recruiting male and female students into nontraditional areas, as well as for recruiting older adults, handicapped persons, and members of different ethnic cultures. The…