Last of a four part series, this article tells students how to advertise and sell a newsmagazine. (RB)

Suggests ways to get the most out of yearbook advertising by planning the advertising section well in advance and shows examples of effective yearbook advertising. (RB)

Enumerates information that advertising sales people for school newspapers should have before they call on potential customers. Includes ideas on what to know about a number of items, including the publication, readers and nonreaders, advertising, sales opportunities, prospects, prospects' problems, shopping factors, and stores' images. (TJ)

Offers advice to the school newspaper sales person so an account will not only be sold but will be properly serviced. (HOD)

Describes how to present a well-planned advertising campaign that can bring in thousands of dollars a year to a newspaper's operating budget. (RB)

Suggests several ideas for getting and producing advertisements in the school newspaper. (TO)

Examines the use of pictorial advertisements in student yearbooks, showing several successful examples. (RB)

Offers suggestions for designing a yearbook advertising section that sells the products and services represented. (TO)

Provides a list of suggestions to induce advertisers in school publications to pay their bills. (RB)

Advertising in the school newspaper notifies every student of the opportunity to participate in school publications. (RB)

Recommends the establishment of policies for accepting advertisements from new companies and describes an instance in which more than 1,000 high school and college newspapers lost money on a "new" company ad. (JM)

Presents an interview with former Federal Communications Commissioner, Lee Loevinger, who feels more people should recognize that the advertising field has made great strides in self-regulation in recent years. (RB)