Curriculum Development in Marketing Education: Structural and Labor Market Factors.

Stone, James R., III

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ERIC Number: EJ440606

Record Type: Journal

Publication Date: 1990

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Curriculum Development in Marketing Education: Structural and Labor Market Factors.

Stone, James R., III

Marketing Educators' Journal, v16 p35-43 1990

Responses from 243 of 400 marketing trainers validated work experience and business/marketing classes as curriculum components. However, high school and technical college marketing programs were not as valued as four-year college programs. (JOW)

Descriptors: Curriculum Development, Employment Qualifications, Entry Workers, Higher Education, Labor Market, Marketing, Secondary Education, Trainers

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: Wisconsin

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Author Affiliations: N/A