In the English-dominated field of L2 motivation, there is a need for more research on learners of languages other than English. This is particularly important in English-speaking countries, where issues involving the recruitment and retention of language students are pressing. This study discusses the main qualitative findings of a study on the…

Given the implicit disincentive that the native knowledge of a global language poses to the learning of other languages, improvement in student recruitment in language studies is a key priority for educational institutions in English-speaking countries. This paper explores how a major Australian tertiary institution markets five European…

Novice learners comprise the majority of language students in higher education, but very few decide to continue their foreign language education beyond the required credits. Educators must develop a deeper understanding of what motivates this group of students so they can design pedagogical practices that will help students shift from a checklist…