Character is a fundamental literary element and it is defined as the act of describing characters in literature, particularly their physical attributes as well as personal traits. In multimodal texts, the visual and textual sign systems are interlaced together to exemplify meaningful characters. In this study, two picture books were examined to…

In this article, the central argument is that research on the semiotic repertoire should also focus on how repertoires are racialized, and race is evoked through the semiotic repertoire. The article uses data from the South African educational context to advance a position in which semiotic repertoires simultaneously give and restrict access,…

The study identifies the archetypal motives of the Hero and the Seeker in modern rap lyrics, demonstrating a certain archetypal basis of the rap artists' identity. The problem of the archetype-identity correlation has been solved through the use of the method prioritizing the discursive role invariant as the index of the artists' both psychic…

This article explores Jose Marti's political mobilization in general and extrapolates Marti's praxis specifically. A multifold analysis is conducted as follows: first, the analysis explores the narrative of Jose Marti regarding the development of his consciousness and his role in changing the historical trajectory of Cuba; second, the analysis…

This research discusses language ideologies in Amazigh/Berber in Morocco. It analyzes Amazigh activists' views on the process of Amazigh standardization, including dialect unification, script selection and reclaiming of Amazigh identity. Drawing on findings in the study of language ideologies and discourse analysis, this paper examines interviews…

This article critically examines the discourses concerning historical and transnational linguistic and cultural diversity in the semiotic landscape of a new teacher education building in Norway. In 2020, this building, housing the Department of Education, opened at UiT The Arctic University of Norway, in the city of Tromsø. Designing,…

The identity of a city matters in a global age. This article explores the discursive construction of the global city's identity in relation to semiotic landscape, using the construction of Shanghai as a global city as a case study. In this increasingly globalising world, Shanghai authorities have recently demonstrated the desire to establish…

As the online education market continues to expand globally, teaching and advertising have converged in digital spaces in unprecedented ways. Driven by the attention economy, independent online educators must compete to cultivate a consumer base. To attract followers, they must engage not only in online teaching activities but also in…

Over the years, we have been witnessing the burgeoning of interdisciplinary interest in the use of ideological discourses and enactment of representations through linguistic and semiotic choices in positioning, (re)constructing and expressing identities. In this picture, there is an evident paucity of research investigating the kinds of…

This article discusses the intersection of language choice, identity and online political activism in the context of the 2011 Syrian uprising by bringing together the notions of "entextualization" and "chronotopes." The data is drawn from a longitudinal analysis of two Syrian dissidents' Facebook pages between 2010 and 2012 as…

Adopting an online ethnographic approach, we examine the linguistic/semiotic practices and ideologies of "purism" among Tatar and Iranian Azerbaijani Facebook users. We argue that purification practices can be understood as identity work, the outcome of which is often not an etymologically "purer" language but a (perceived)…

At the intersection of digital identities and new language and social practice online is the concept of searchable talk (ST). ST describes the process of tagging discourse in a social networking service (SNS) with a hashtag (#), allowing it to be searchable by others. Although originating in Twitter, ST has expanded into other SNS, and is used…

This article presents a study of how teenage immigrant students, newly arrived in Norway, constructed themselves discursively through a number of identity texts. Drawing on theories from New Literacy Studies, Critical Discourse Analysis, and Social Semiotics, we analyzed a corpus of 97 multimodal identity texts. The study aimed to explore how the…

We need to keep experimenting with writing to meet the challenges of Deleuze and Guattari's flattened ontology in the humanities. The paper reports on a small, experimental research project at a university in the north-west of England. The findings are written in an experimental mode, inspired by the Deleuze and Guattarian concept, 'assemblage'.…

This ethnographic case study has focused on language use in texting out of institutional contexts between voluntary language partners. Within the translanguaging and digital literacies framework, we explored how two pairs of Korean-English language partners practice translanguaging in texting in order to construct their multilingual identities.…