In this article, the central argument is that research on the semiotic repertoire should also focus on how repertoires are racialized, and race is evoked through the semiotic repertoire. The article uses data from the South African educational context to advance a position in which semiotic repertoires simultaneously give and restrict access,…

This study examines how the linguistic landscape of a university in the midwestern United States has changed since the COVID-19 pandemic, and how that change has discursively constructed the identities of the university and its community. The focus lies in the newly displayed semiotics that provides information about preventing the virus from…

Until recently, the role of material culture in language has been little studied or seen as the context where language use is situated (Aronin et al., 2018). This article looks at the materiality of language in a new light by arguing that everyday objects such as kitchen utensils and wardrobes can be seen as deliberate and conscious collections…

The study identifies the archetypal motives of the Hero and the Seeker in modern rap lyrics, demonstrating a certain archetypal basis of the rap artists' identity. The problem of the archetype-identity correlation has been solved through the use of the method prioritizing the discursive role invariant as the index of the artists' both psychic…

A region's identity is closely related to its semiotic landscape as well as history, economy and culture. This article explores the linguistic landscape of Jianghan Road, a historical business centre in Wuhan, P. R. China, by photographing and analysing 1308 official and unofficial signs in order to provide a snapshot of language choice and…

This study proposes "grounding" as a theoretical approach to studying linguistic landscape (LL). Grounding is the positioning or sequencing of languages in a multilingual 'text' to reveal the languages' relevance or a community's association with the languages. The study explores language grounding in church names which constitute part…

Translanguaging has now become central to a sociolinguistics that foregrounds globalization and mobility as key concepts for grasping human beings' capacity to engage with and draw on both multiple linguistic -- including named languages -- and semiotic resources dynamically and in combination for the purpose of meaning-making (García, Ofelia…

This research discusses language ideologies in Amazigh/Berber in Morocco. It analyzes Amazigh activists' views on the process of Amazigh standardization, including dialect unification, script selection and reclaiming of Amazigh identity. Drawing on findings in the study of language ideologies and discourse analysis, this paper examines interviews…

Drawing from Darvin and Norton's (2015) investment model, this study investigates ethnic Tibetan students' multilingual practice and its influence on these students' ethnic identity construction at an interior university in People's Republic of China (PRC). Based on multiple data sources, findings from this study indicate that Tibetan students…

The purpose of this project was to compare two different COVID-19 Mexican "lotería" versions by Mexican-American artists Ernesto Quiñonez Curiel and Pinche Raf. Their work was inspired by the most popular traditional "lotería" set "Don Clemente Gallo," created by Don Clemente Jacques in 1913. Social semiotics was…

The field of linguistic landscape has rarely engaged with the growing number of metrolingual practices brought about by online digital spaces. This paper examines the online linguistic landscape of social media platforms, which presents a spatial repertoire of innovative semiotic affordances. Adopting an online ethnographic approach consisting of…

In this paper, we use the lens of embodied language cognition and intersemiosis to argue for the importance of developing creative approaches to language work in classroom settings and we cite as an example some activities from a workshop that was developed for modern foreign languages (MFL) trainee teachers in London…

The identity of a city matters in a global age. This article explores the discursive construction of the global city's identity in relation to semiotic landscape, using the construction of Shanghai as a global city as a case study. In this increasingly globalising world, Shanghai authorities have recently demonstrated the desire to establish…

Considering the contradictions in the structured and static approaches to the nation and national identity observed world-wide and fluid "trans-" approaches to language in applied linguistics and sociolinguistics, the paper explores how national identity is constructed and sustained nowadays, specifically in digital spaces both…

Over the years, we have been witnessing the burgeoning of interdisciplinary interest in the use of ideological discourses and enactment of representations through linguistic and semiotic choices in positioning, (re)constructing and expressing identities. In this picture, there is an evident paucity of research investigating the kinds of…