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Direct linkPiotrowski, Chris; Guyette, Roger W., Jr. – Journal of Instructional Psychology, 2011
The TARP program, a federal response to the 2008 financial crisis, has generated much debate both inside and outside of academia. Since business ethics, corporate responsibility, and public policy form the basic educational framework of the undergraduate business school curriculum, we investigated attitudes toward the TARP in the Spring of 2009.…
Descriptors: Business Administration Education, Semantics, Negative Attitudes, Semantic Differential
Piotrowski, Chris; Guyette, Roger W., Jr. – Journal of Instructional Psychology, 2010
Attitude measurement has been and continues to be a central component in the field of social psychology. The semantic differential technique has proven to be a well-respected measuring device of attitudes since the 1960s, particularly in the social sciences. Given the importance of attitudes in the business world with reference to preferences in…
Descriptors: Higher Education, Social Psychology, Attitude Measures, Semantic Differential
