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Communication (Thought…	2
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Semantic Differential	2
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Hellweg, Susan A.

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Implementation of Various Semantic Differential Coding Strategies as a Function of Responses to the Ideal Source in the Prediction of Overall Credibility and Homophily.

Hellweg, Susan A. – 1977

A study was designed to investigate the consequences of various coding strategies on the semantic differential as a function of responses to an ideal source in the prediction of overall credibility and homophily. The study was also intended to provide additional evidence for the disconfirmation of the underlying extremity assumption of the…

Descriptors: Communication (Thought Transfer), Credibility, Elections, Measurement Techniques

Perception of a Communication Source: An Examination of the Ideal Supervisor and Subordinate within a Military Organization.

Hellweg, Susan A. – 1976

A study was designed to examine an underlying assumption regarding the use of the semantic differential in measuring the credibility and homophily of a communicator, namely, that responses to an ideal source position themselves at one extreme end of the scale, reflecting the monotonic function of the instrument such that the highest response…

Descriptors: Communication Research, Communication Skills, Communication (Thought Transfer), Credibility