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Huddleston, Thomas, Jr.; Karr, Mary Beth – College and University, 1982
A method used at Bradley University to assess the institution's public image consisted of a series of paired descriptive phrases through which potential students could compare the school with their ideal college in academic factors, location, size, campus, costs, and career placement. (MSE)
Descriptors: College Choice, Evaluation Methods, Expectation, Higher Education
Huddleston, Thomas, Jr. – Journal of the National Association of College Admissions Counselors, 1976
This exploratory study examined the effectiveness of College Fairs in the school-to-college articulation process. The results indicated a favorable response by particular publics to the major functions of College Fairs, although only one Fair, in Washington, D. C., was examined. (Author)
Descriptors: Admissions Counseling, College Admission, College Bound Students, College Day