Seven computer programs were written for use with the semantic differential and two additional programs were modified or expanded. The nine programs can compute the following: means, standard deviations, and standard errors on nine subscales and on evaluation, potency, and activity factors (EPA); Osgood D values for all concepts; correlations…

The original nine programs for semantic differential analysis have been condensed into three programs which have been further refined and augmented. They yield: (1) means, standard deviations, and standard errors for each subscale on each concept; (2) Evaluation, Potency, and Activity (EPA) means, standard deviations, and standard errors; (3)…

To measure stereotypes of the 518 most common women's names along six dimensions (Good-Bad, Strong-Weak, Active-Passive, Sincere-Insincere, Intelligent-Dumb, and Calm-Emotional), this study administered the Osgood semantic differential to 250 male and 250 female college students. While previous research has been done on the first three of these…