The hypothesis that drug attitude effects of drug education would vary as a function of the valences of the facts learned was tested. Undergraduates (N=48) interacted with a computer to request and receive pseudo-facts about a bogus drug. As predicted, students who received all positive facts evaluated the drug more favorably. (Author)

The purpose of this paper is to suggest that the Semantic Differential Technique is an efficient and reliable instrument for measuring attitudes in drug education. Its sensitivity to gradations in attitudes is demonstrated in an actual research study and suggestions for its potential uses in drug education programs are discussed. (Author)

Thirteen Semantic Differential bipolar variables representing various socio-cultural correlates and personality factors of psychoactive drug users as well as non-users were measured from a group of 80 college students and 20 adults. Drug users (n=44) within the last six months differed significantly from non-users in their intention of taking…