This paper presents a method which can be used to obtain evidence that the concepts rated on semantic differential scales are appropriate for given study. An analysis of six semantic differential concepts, as perceived by 168 graduate education students, is presented; variations of the method are discussed. (Author/GSK)

This study was designed to test the hypothesis that a semantic differential instrument can serve as a functional affective measuring device. (Author)

This study demonstrated a reliable method of determining the attributes of prose materials on an imagery-concreteness scale, and evaluated the effects of an advance organizer and a learning passage on learning and retention when the attributes of these passages are defined on a concrete-imagery continuum. (Author/PN)

This research was designed to measure how students enrolled in introductory marketing courses perceived mass section multimedia lecture classes in comparison with other commonly utilized teaching formats. (Author/RK)