A case study comprising of 30 instructors of higher education institutions in Eritrea, as study sample, has been carried out for investigating their readiness to integrate Technology-aided Pedagogy and Content (TPC) in teaching-learning process. Study participants were selected from Eritrea Institute of Technology (EIT) by using a blind-fold…

Attitude measurement has been and continues to be a central component in the field of social psychology. The semantic differential technique has proven to be a well-respected measuring device of attitudes since the 1960s, particularly in the social sciences. Given the importance of attitudes in the business world with reference to preferences in…

Semantic differential instruments are often used to assess fluent speakers' attitudes toward people who stutter (PWS). Such instruments are prone to response bias and often lack the power to explain respondents' general impressions of PWS. To address these concerns 149 fluent university students completed an open-ended questionnaire in which they…

This article presents a semantic differential called Connotative Aspects of Epistemological Beliefs (CAEB) developed to assess university students' epistemological beliefs with adjective pairs such as dynamic-static and objective-subjective. After discussing the theoretical background, data are reported from two validation studies. The aim of the…

How students relate to educators' titles or lack thereof is a component of the student-teacher relationship virtually ignored in higher education research. The purpose of this study was to analyze the role of titles in academic relationships, with special focus given to how students respond to forms of address used by faculty in the higher…

A method of testing semantic differential scales for bipolarity is developed using a new conception of bipolarity that does not require unidimensionality. Assessment of Fielder's Least Preferred Coworker instrument with 63 college student subjects using multidimensional scaling revealed its significant departures from bipolarity. (SLD)

A study investigated the reciprocal relationship between colors and semantic terms--just as certain semantic terms elicit thoughts of particular colors, so those colors may also elicit their reciprocal semantic terms. Twenty-six students were each shown 18 words: 3 each of bipolar pairs that expressed evaluation, activity, or potency. The students…

A semantic differential containing two concepts and seven bipolar adjective scales consisting entirely of evaluative adjectives was used to obtain evaluative feedback on instructional materials from 193 deaf, first year college students. A factor analysis of the responses yielded a single factor labeled Evaluation when each adjective scale was…

Demonstrated how individual differences in semantic differential data can be modeled and assessed using three-mode models by studying the characterization of Chopin's "Preludes" by 38 Japanese college students. (SLD)

Underlying factor structure of 10 concepts rated by 67 students in an introductory advertising course was examined. Dimensions of relevance were found to conform to results reported by Menges and Trumpeter (1971) suggesting the potential for a university of basic dimensions of educational relevance across diverse fields of learning. (Author/RC)

Utilizes a factor analyst technique on the scores of college freshmen responding to a form of Osgood's semantic differential instrument. A three-dimensional vectorial model is constructed to explain involvement in science. (CP)

The conceptualization of teacher education as a socialization process focuses attention on the more covert aspects of professional development such as self-esteem and confidence. Using the Coulter/Elsworth semantic differential instrument, this study measured shifts in student teacher professional self-perception in order to evaluate the…

The consistency of factor structure of Osgood's semantic differential was examined in three different adult samples, aged 18 to 87. Three different concepts were used: the University of West Florida, Myself, and Death. Results indicated consistency for the evaluation factor and moderate consistency for potency and activity. (Author/GDC)

Used 12 bipolar adjectives to assess perceptions of 41 counseling students who rated themselves as counselors. Pretest and posttest ratings showed trainees' self-perceptions changed positively on evaluative, potency and activity dimensions during their initial skills training. The semantic differential technique was sensitive to changes in…

A cohort of nurses and midwives completed a Hoste Grid (semantic differential scale) before and after a course on management of care delivery. Precourse positive expectations were shaken but not destroyed by the experience. Ways to address student fears and improve the evaluation process were identified. (SK)