The release-from-proactive-inhibition technique was used to assess the effects of mode of presentation and presentation rate on the development of elementary school children's ability to use the evaluative dimension of the Semantic Differential as an encoding device in short-term memory. (Author/JMB)

Multitrait-Multimethod analysis and confirmatory factor analysis were used to investigate differences in Likert, Thurstone, and Semantic Differential techniques. Results indicated that these measurement techniques are not completely interchangeable. (JKS)

The feasibility of personality measurement through the Semantic Differential and an examination of the degree of relationship between the semantic space and the preference and similarity space derived by independent means are reported. All three phases of the study met with essentially negative results. (Author/NE)

Response to article Development of the ability to encode within evaluative dimensions,'' Journal of Experimental Child Psychology, 1972, 13, 210-19. (EJ 053 728). (CB)

In the two-city study of Austin, Texas, and Chula Vista, California, the readers' perceptions of newspaper stories were measured by means of a 27-item semantic differential bipolar adjective scale called the Readers' News Value Scale. Readers also evaluated the General Newsworthiness of each article they read by checking a seven-point scale from…

Demonstrated how individual differences in semantic differential data can be modeled and assessed using three-mode models by studying the characterization of Chopin's "Preludes" by 38 Japanese college students. (SLD)

Eighteen bipolar adjective pairs that are used in Fielder's Least Preferred (LPC) coworker instrument were examined using 2 scaling techniques with a sample of 113 respondents. Both pair-comparison treatments suggest that true bipolarity does not characterize most of the paired adjectives. Implications for LPC and semantic differential research…

The purpose of the present research was to examine younger (7-years-old) and older (10-years-old) children's attitudes toward older individuals following one type of five primes: positive prime, negative prime, elderly prime, grandparent prime, or neutral prime. Overall, children's attitudes on three tests--Apperception, Semantic Differential, and…

A frequent reason for teachers not making special provisions for a gifted child is that the child is "not fitting in socially." The conjecture that a psychological source of such negative affect has evolved along with human language was tested with a large sample (N = 377) of teachers in England, Scotland, and Australia who were…

This study in the area of majority-minority relations shows that negative attitudes toward homosexuals are associated with lack of support for equality between the sexes. (Author)

Underlying factor structure of 10 concepts rated by 67 students in an introductory advertising course was examined. Dimensions of relevance were found to conform to results reported by Menges and Trumpeter (1971) suggesting the potential for a university of basic dimensions of educational relevance across diverse fields of learning. (Author/RC)