Sophomore (n=31) and senior (n=24) gerontology students completed the Aging Semantic Differential at the beginning of the semester and after conducting life-history interviews with older adults. Significant positive attitude changes resulted; the interviews were specifically cited as influencing changes. (Contains 33 references.) (SK)

Two studies were conducted, using 131 business administration majors (53 males and 78 females), to examine the psychological midpoints of the 18 bipolar adjective pairs of Fiedler's Least Preferred Coworker (LPC) instrument. Six of the LPC adjective pairs were found to deviate significantly from true bipolarity. (SLD)

Two methods for training health professionals to work on interdisciplinary gerontology teams are structured journals in which students record observational, theoretical, and methodological notes during experiential learning and team development inventory, which uses a semantic differential format to measure reactions and attitudes to working as a…

A sample of 755 school pupils between the ages of 11 and 18 years completed the Benson and Spilka semantic differential measure of God images. Factor analysis indicated the advantages of re-scoring the measure as an eight item unidimensional index, defining semantic space relating to God images ranging from negative affect to positive affect.…

The effects of initial practice teaching on the self-conceptions of 50 Monash University Diploma in Education students were measured over a pretest-posttest interval of five weeks. (Editor)

To find clues to cultural meanings of highly popular and highly unpopular occupations from SVIB-W, 227 women-in-general subjects judged nine popular and nine unpopular titles on 26 semantic-differential scales. (Author)

This study was designed to test the hypothesis that a semantic differential instrument can serve as a functional affective measuring device. (Author)

DESIGNED TO DETERMINE WHETHER CHANGES IN ATTITUDE OCCURRED AS A RESULT OF PARTICIPATION IN AN INDUSTRIAL SUPERVISORY TRAINING PROGRAM, THIS STUDY USED THE SEMANTIC DIFFERENTIAL TECHNIQUE TO IDENTIFY RELATIONSHIPS BETWEEN CONTENT AND ASSIMILATION IN A LEARNING SITUATION. BEFORE AND AFTER THE PROGRAM, 41 SUPERVISORS RATED 12 CONCEPTS ON A CONTINUUM…

A STUDY WAS CONDUCTED TO LEARN MORE ABOUT THE GENERAL CONCEPTUAL FRAME OF REFERENCE OF THE COLLEGE STUDENT WHO INTENDS TO GO INTO TEACHING, AND PARTICULARLY ABOUT HIS PERCEPTION OF EDUCATIONAL CONCEPTS. THE EXPERIMENTAL GROUP CONSISTED OF 245 STUDENTS ENROLLED IN AN INTRODUCTORY COURSE IN EDUCATION. THE CONTROL GROUP CONSISTED OF 68 STUDENT…

Osgood, Suci, and Tannenbaum in their work with the semantic differential developed a technique with which data from an individual could be represented by a three-dimensional model. The model is derived from distance scores based upon profile ratings of concepts such as mother or self, on subscales such as kind-cruel, weak-strong, etc. Osgood…

This study examined similarities and differences in the affective meaning of emotions and sentiments, using Osgood's data for American, German, Iranian, Japanese, and Mexican language communities. Analyses indicated that the cultures differed significantly in 30% of their judgments; the fewest divergences were for the most important dimension…

The perceptions of three groups (n=30) of bachelor level special education majors and doctoral candidates in education toward the mentally retarded and various other exceptionalities were measured after exposure to three types of treatment. Of the three groups, the control group received no treatment, experimental group I received negative…

The purpose of this study was to investigate the effect of point of view on attitude in literary response. Subjects were tenth-grade students who read on grade level and who had successfully completed all average ninth-grade English requirements. Attitudes toward the study concept of mental illness were measured by a semantic differential.…

In measuring attitudes by Semantic Differential, bipolar adjective scales with high loadings on an evaluative factor derived by Principal Components Analysis are used typically as unidimensional attitude measures. Komorita and Bass, using conventional statistical techniques, report the discovery of more than one evaluative factor. This paper…