The functioning of any language is regulated not only by linguistic rules, but also by norms of social and cultural life. Nowadays, development of lingua cultural approach in worldwide education is conditioned by a re-construal of culture phenomena as a specific form of human existence. Until now, we have been dealing with an absence of sufficient…

While it is fashionable to use the semantic pun in advertising (for example, the meaning extension in "dollars and sense"), a lot of this humor slips past the American reader; not only unintentional bloopers that get past the proofreader but also intentional puns that escape the audience. Advertising humor has other pitfalls as well--the…

To investigate the hypothesis that cognitive rules govern writing behavior, Carter's signaled stopping technique was used to study language and cognitive effects in public relations messages. Principles from Grunig, et al (1985) Axiomatic Theory of Cognition and Writing, which proposed premises, axioms and definitions about writing, were applied…

A study examined the differences in the appreciation of language ambiguity as represented in the word play of children aged 6 through 11 years. In six weekly play sessions, students were read stories containing many lexical ambiguities and pictures and were invited to verbalize and to draw similar ambiguities. Criteria necessary to the…

It is important for the Romanian language teacher to teach the language as a cultural entity, to convey the exact values of the language. If translation cannot be dropped entirely, it is very important for the student to accept what is typical and untranslatable in itself and to identify himself with the native speaker. Although every language has…