When informants from a given culture are asked to list items from a specified semantic domain, their lists provide two indicators of each term's prominence or salience: its frequency of appearance across lists and its mean position within the lists that include it. Smith et al. (1995), Sutrop (2001), and most recently Robbins et al. (2017) have…

To grasp how individuals and groups perceive social objects of their environment, word association tasks enable the cognitions associated with a given object to be collected. However, the lack of information regarding the meaning of these responses implies interpretation and subjectivity in their analysis. To reduce this subjectivity, this…

We propose a mixed methods approach to digital ethnographic research. Treating online conversational environments as communities that ethnographers engage with as in traditional fieldwork, we represent those conversations and the codes made by researchers thereon in network form. We call these networks "semantic social networks" (SSNs),…