The issue of cultural categorisation causes difficulties for teachers and learners of intercultural communication as it can easily lead to stereotyping. Within applied linguistics cultural categorisation is hard to avoid; the large number of cross-cultural studies of languages and language use bear witness to this. Categorisation itself is a…

This cross-cultural discourse analysis examines the construction of environmental issues on Greenpeace web pages in China, Japan and Germany. To uncover the semantic representation of environmental activism on these sites, the authors sought to identify discursive homogeneity and divergence and to bring to light embedded cultural assumptions. The…