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Gajda, Robert S. – ETC: A Review of General Semantics, 1974
Attempts to develop a critical thinking model which will teach students to cope effectively with advertising. (RB)
Descriptors: Advertising, Critical Thinking, Health Education, Higher Education
HAYAKAWA, S.I. – 1964
A SEMANTIC DISCUSSION OF LANGUAGE IN GENERAL AND OF THE ENGLISH LANGUAGE IN PARTICULAR, THIS VOLUME IS DIVIDED INTO TWO BOOKS--"THE FUNCTIONS OF LANGUAGE" AND "LANGUAGE AND THOUGHT." BOOK 1 DISCUSSES LANGUAGE AND SURVIVAL, SYMBOLS, REPORTS, INFERENCES, JUDGMENTS, CONTEXTS, INFORMATIVE AND AFFECTIVE CONNOTATION, ART AND TENSION, AND THE "LANGUAGES"…
Descriptors: Advertising, Biological Influences, Classification, Critical Thinking
UPTON, ALBERT – 1961
THIS BOOK ABOUT THE FUNCTIONS OF LANGUAGE IN HUMAN LIFE EMPHASIZES LEARNING HOW TO CLASSIFY, DEFINE, AND ANALYZE. FOLLOWING AN EXPLANATION OF THE PHYSIOLOGICAL AND PSYCHOLOGICAL ROOTS OF LANGUAGE, CHAPTERS ON ANALYSIS, MEANING, SIGNS, AMBIGUITY, SEMANTIC GROWTH, AND METAPHOR LEAD TO A DESCRIPTION OF THE COMMUNICATIVE FUNCTION OF LANGUAGE,…
Descriptors: Classification, Communication Skills, Communication (Thought Transfer), Creative Thinking