The incongruity-resolution model plays a key role in the cognitive mechanisms of perceived humour. This study employed the incongruity-resolution model to discuss humorous design techniques to help design novices and students understand the influence of various humorous design techniques on perceived humour. First, 260 humorous products currently…

The article deals with the analysis of the addressee's factor foregrounding in the limerick discourse. The study demonstrates that the limerick discourse is characterised by an addresser-writer's and an addressee-reader/listener's reciprocality via idiosyncratic protagonists portrayed by an addresser-writer. A limerick presents a laconic…

Creativity is commonly assessed using divergent thinking tasks, which measure the fluency, flexibility, originality, and elaboration of participant output on a variety of different tasks. This study assesses the degree to which creativity can be identified based on linguistic features of participants' language while completing collaborative…

Understanding ambiguous words, phrases, and sentences is an important part of reading well, communicating skillfully, and enjoying humor based on word play. With this seven-unit activity book--filled with creative, ready-to-use activities based on jokes and puns--students will learn how to decipher the language ambiguities they encounter inside…

Ambiguity can be enjoyed in statements without context, in unclear comparisons, in words often confused, and in casual disorders. In spite of the grammarians' efforts to "disambiguate," it is doubtful that any willful act or combination of acts can eliminate ambiguity, since language is a system of symbols which can stand for one thing or another.…

While it is fashionable to use the semantic pun in advertising (for example, the meaning extension in "dollars and sense"), a lot of this humor slips past the American reader; not only unintentional bloopers that get past the proofreader but also intentional puns that escape the audience. Advertising humor has other pitfalls as well--the…