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Fischler, Ira; Goodman, George O. – Journal of Experimental Psychology: Human Perception and Performance, 1978
Examines the latency of associative activation in memory by varying the stimulus onset asynchrony (SOA) between a prime word and a test word, thereby establishing the minimum SOA needed to produce a significant associative priming effect on lexical decision times. (Author/RK)
Descriptors: Association (Psychology), Associative Learning, Experimental Psychology, Illustrations