Counterconditioning (CC) is a form of retroactive interference that inhibits expression of learned behavior. But similar to extinction, CC can be a fairly weak and impermanent form of interference, and the original behavior is prone to relapse. Research on CC is limited, especially in humans, but prior studies suggest it is more effective than…

We report two picture-word interference experiments investigating conceptual and lexical activation, and response selection, in speaking. We varied stimulus onset asynchrony to investigate potential fine-grained activation and competition effects. Morphologically related existing and pseudoword adjectives, as well as associatively related…