"What 'is' marketing?" Perusal of the marketing literature reveals that "marketing" has been defined and characterized in multiple, often inconsistent but typically ambiguous, ways that have evolved over time. The present essay argues that characterizing marketing as a transdisciplinary body of knowledge formally captures its…

Research on the effectivity of PowerPoint presentations as an adjunct to theoretical and practical content during university lectures has garnered significant yet inconclusive findings. Specifically, how multimodal academic content should be organised to aid communication remains unclear. Legitimation Code Theory (LCT) introduces the concept of…

This paper discusses the application of Karl Maton's notion of 'semantic waves' to the teaching of geography at the post-16 phase (A-level) in England. Drawing on evidence generated through a 2-year close-to-practice case study, it illustrates its potential as a scaffold in two ways. Firstly, one that can help teachers face both ways: Towards…

Purpose: This paper aims to examine whether the instructional message used to introduce game-based learning (GBL), prior knowledge, flow and prior gaming experience have an impact on secondary students' learning outcomes, perceived game utility and motivation to use the game. Design/methodology/approach: Fifty-four 9th grades students enrolled in…

Query languages are the foundations of database teaching and education practices. The broad adoption of graph databases contrasts with the limited research into how they are taught. Contrary to relational databases, graph databases allow navigational queries with higher expressivity and lack an a priori schema. In this article, we design a…

A tension exists between rationalists and empiricists regarding the nature of knowledge: innate then activated/discovered (rationalists) or constructed then invented (empiricists). The assumption is that, to a certain extent, basic knowledge seems to be innate in our mind and develops through experience by thinking processes to construct meanings.…

This paper contributes to the theorization of radical visible pedagogy by building upon Basil Bernstein's initial conceptualization and previous efforts to develop it. Alongside Bernstein's "classification" and "framing" we suggest that incorporating the concepts of "semantic gravity" and "semantic density"…

The current study aimed to investigate whether exposure to spellings would boost memory of meanings and spellings of morphologically complex words, and when spellings are present, whether drawing attention to the morphology of derivative words would activate morphological analysis and therefore enhance word learning. Participants were 36 fourth…

Teacher-centered lecture-style classes predominate in the Republic of Korea. Typically, classes follow a three-stage structure: introduction, development, and wrap-up. This study aims to analyze concepts teachers present in each stage of photosynthesis classes from a conceptual perspective and how these concepts are connected across each stage. To…

When a deaf or hard-of-hearing child enters a classroom with an interpreter, the goal, and sometimes the assumption, is that they will be granted full access to the classroom experience. This study focuses on the clarity and completeness with which critical elements of classroom discourse are conveyed through the interpretations of 40 educational…

Background: Foundation Phase teachers in the South African Department of Basic Education system daily encounter a challenge with learners struggling to read with understanding. This motive was displayed and made available to readers and authors by the recent Progress in International Reading Literacy 2021, which articulated that learners in the…

The purpose of this article aims to analyze the effect of word-word space in written Chinese to advanced non-native speakers when they read and process Mandarin texts. The participants have performed one online reaction time experiment and another one offline pencil-paper test. The results indicate that the structure of word segmentation in…

The field of Linguistics has long been interested in the verb meanings of intransitive verbs and their argument structure, specifically the breakdown of intransitive verbs into unaccusative and unergative verb types. Despite extensive research, a universally applicable explanation for this breakdown remains elusive due in part to the variability…

This study investigated differences in Chinese as a Foreign Language (CFL) students' learning achievement, cognitive load level, and eye-movement patterns when learning three types of Chinese characters: pictographs, compound ideographs, and phono-semantic compounds with multimedia slides. Thirty CFL students participated in this study. Additional…

This research aims to analyse research trends on the theme of teaching about cultural heritage in museums from the aspects of publications, citations, profiled authors, influential journals, authors' keywords co-occurrence and co-authors visualisation networks. This is a scientometric study in the field of teaching about cultural heritage museums.…