"What 'is' marketing?" Perusal of the marketing literature reveals that "marketing" has been defined and characterized in multiple, often inconsistent but typically ambiguous, ways that have evolved over time. The present essay argues that characterizing marketing as a transdisciplinary body of knowledge formally captures its…

Research on the effectivity of PowerPoint presentations as an adjunct to theoretical and practical content during university lectures has garnered significant yet inconclusive findings. Specifically, how multimodal academic content should be organised to aid communication remains unclear. Legitimation Code Theory (LCT) introduces the concept of…

Purpose: This paper aims to examine whether the instructional message used to introduce game-based learning (GBL), prior knowledge, flow and prior gaming experience have an impact on secondary students' learning outcomes, perceived game utility and motivation to use the game. Design/methodology/approach: Fifty-four 9th grades students enrolled in…

A tension exists between rationalists and empiricists regarding the nature of knowledge: innate then activated/discovered (rationalists) or constructed then invented (empiricists). The assumption is that, to a certain extent, basic knowledge seems to be innate in our mind and develops through experience by thinking processes to construct meanings.…

This paper contributes to the theorization of radical visible pedagogy by building upon Basil Bernstein's initial conceptualization and previous efforts to develop it. Alongside Bernstein's "classification" and "framing" we suggest that incorporating the concepts of "semantic gravity" and "semantic density"…

The current study aimed to investigate whether exposure to spellings would boost memory of meanings and spellings of morphologically complex words, and when spellings are present, whether drawing attention to the morphology of derivative words would activate morphological analysis and therefore enhance word learning. Participants were 36 fourth…

When a deaf or hard-of-hearing child enters a classroom with an interpreter, the goal, and sometimes the assumption, is that they will be granted full access to the classroom experience. This study focuses on the clarity and completeness with which critical elements of classroom discourse are conveyed through the interpretations of 40 educational…

Background: Foundation Phase teachers in the South African Department of Basic Education system daily encounter a challenge with learners struggling to read with understanding. This motive was displayed and made available to readers and authors by the recent Progress in International Reading Literacy 2021, which articulated that learners in the…

The purpose of this article aims to analyze the effect of word-word space in written Chinese to advanced non-native speakers when they read and process Mandarin texts. The participants have performed one online reaction time experiment and another one offline pencil-paper test. The results indicate that the structure of word segmentation in…

The field of Linguistics has long been interested in the verb meanings of intransitive verbs and their argument structure, specifically the breakdown of intransitive verbs into unaccusative and unergative verb types. Despite extensive research, a universally applicable explanation for this breakdown remains elusive due in part to the variability…

This study investigated differences in Chinese as a Foreign Language (CFL) students' learning achievement, cognitive load level, and eye-movement patterns when learning three types of Chinese characters: pictographs, compound ideographs, and phono-semantic compounds with multimedia slides. Thirty CFL students participated in this study. Additional…

The illegal wildlife trade (IWT) is a serious issue that threatens many species worldwide. Zoos and aquariums are in a prime position to educate visitors about this issue and work to reduce the impact of IWT. This article describes the work of four zoos across the United States that tested different ways to engage with visitors and broader…

This study aims to identify the challenges encountered by pre-service teachers studying in the Arabic language teaching Program in developing their listening and speaking skills and to investigate whether there is a significant relationship between the challenges pre-service teachers encounter in their listening and speaking skills by using…

Metalinguistic Awareness is the ability to consciously reflect on and manipulate language, from the level of the phoneme, to words, to whole phrases. Research has shown that engaging in metalinguistic activities can have a positive impact on reading. This article details some of the component skills of metalinguistic awareness (in this case,…

In today's fast-changing world, it is essential to equip English as a Second Language learners with strong literacy skills, empowering them to critically assess information, adjust to technological shifts, and engage in global discussions. However, what remains questionable is the suitable pedagogical practices and the teachers' and the learners'…